Concept of Remarketing Strategy Create Different Custom Audiences Create Lookalike Audiences Evaluating and Optimizing the Performance of Ad Campaigns Social Media Analytics Predictive audience segmentation using AI

Exam (1 hr 30 min), Overview of F-Commerce

What is Keyword, Types of Keywords Keyword Research: Free and Paid Methods AI tools for keyword clustering (e.g., WriterZen, ChatGPT)

Domain, Best Practice, Hosting, Buying Procedure CMS, WordPress Installation, Customization Use of AI Website Builders (Wix ADI, Zyro AI)

Content Planning From the Selected Keywords What Are Quality Contents? SEO and User Friendly Content Writing Use of AI Copywriting Tools (Copy.ai, Jasper, Scalenut)

What Is Local SEO, Importance NAP Idea and Consistency, GMB Citation Local Insights Using AI Tools (BrightLocal, ChatGPT Prompts)

Why YouTube? What is Niche, How to choose a profitable Niche for YouTube? YouTube Content Ideas for your Niche, Content Planning Use of AI for video ideas (ChatGPT, Jasper)

YouTube Graphics Design and Best Practice YouTube Channel Optimization YT Dashboard, Analytics Video Optimization On Page Video Optimization Off Page Earning Scopes Use of AI Analytics Tools (TubeBuddy, VidIQ)

Niche Selection Create a Powerful Account (Business Profile) Content Plan and Strategy Instagram Marketing (Basic) Instagram Tools Paid Marketing (Sponsored) AI Tools for Hashtag, Caption, Visual Creation

Overview of Google Ads Account Setup, MCC Account Search Ad Creation Keyword Research With Keyword Planner Use of AI Suggestions From Google Ads Insights

Display Ad Overview Campaign and Ad-Group Setup Video Ad Campaign Setup AI in Smart Bidding, Creative Analysis

Email Marketing Intro Sign Up for MailChimp & Choosing a Plan Create a Campaign Email Content Analytics in MailChimp Use of AI for Personalization & Subject Line Testing

Welcome to LinkedIn Sign Up for New Profile Setting Up Your LinkedIn Profile Accomplishments to Your Profile Adding Profile Photo and Professional Background Photo Adding Media – Video and Blog Changing Your LinkedIn URL Adding Your Website and YouTube Channel (If You Have) Shareable Content – Article and Post Case Study – LinkedIn Company Page Example Creating Company Profile Page Managing Your LinkedIn Company Profile Publishing New Content on Your Company Page Marketing Dashboard ABC of Podcast AI Tools for Post Scheduling & Content Suggestion

Digital Marketing with AI

Home > Courses > Digital Business > Digital Marketing with AI

Digital Marketing with AI

Master Digital Marketing Strategies

This comprehensive Digital Marketing course is designed to equip professionals with the skills and knowledge needed to excel in the digital space. Covering key topics such as SEO, Google Ads, Facebook Ads, Instagram Marketing, and Email Campaigns, it offers a deep dive into both organic and paid strategies. You will learn how to optimize digital campaigns, improve brand visibility, and drive targeted traffic to websites, using industry-standard tools and techniques.

Throughout the course, you will also explore advanced strategies for YouTube, LinkedIn, Pinterest, and Reddit marketing. With a focus on audience segmentation, content optimization, and performance analytics, this course ensures that you gain practical, real-world skills. Whether you’re looking to advance your career or expand your business’s digital presence, this course provides the expertise needed to succeed in the competitive digital landscape.

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Online

BDT 12,000

BDT 10,000

On-Campus

BDT 20,000

BDT 18,000

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Key Features

Tools Covered

What You'll Learn

Learning Path

Overview of Digital Marketing

What is Digital Marketing?
Why Digital Marketing?
Digital Marketing Channels: Brief
Role of AI in Digital Marketing (Trends, Automation, Efficiency)

Facebook Business Page

Introduction to Facebook Page
Types of Facebook Page that Suit Your Needs
Facebook Page Creation
Optimizing the Facebook Page for Greater Discoverability
Explaining Offer, Event, Service, Shop
Facebook Page Insights
AI Tools for Content Optimization and Insights (e.g., Meta AI, Canva Magic Write)

Facebook Advertising - 01

Difference Between Post and Ads
Prerequisite of Facebook Ads
Setting Up the Business Manager/Ad Account and Its Role
Understanding Facebook’s Ad Structure
Facebook Ads Objectives
Use of AI tools for ad testing and automation

Facebook Advertising - 02

Defining Your Ideal Target Audience
Audience Targeting (Behaviors, Interests, Demographics, Connections, Age Ranges, Languages, or Locations)
Ads Placement
Ads Budget Planning and Strategy
Setting Facebook Ad Bidding and Optimization
Source of Images
Creation of Facebook Ads Copywriting
Creating an Ad Campaign
Use of AI for creative generation (e.g., AdCreative.ai)

Facebook Retargeting

Concept of Remarketing Strategy
Create Different Custom Audiences
Create Lookalike Audiences
Evaluating and Optimizing the Performance of Ad Campaigns
Social Media Analytics
Predictive audience segmentation using AI

Facebook Advertising - 03

What is Facebook Pixel
How to Create Facebook Pixel
Setup Facebook Pixel on Your Website
Setup Different Pixel Events

Conversion API (CAPI) & Google Tag Manager (GTM)

Introduction to Web Tracking
- What is browser-side tracking?
- Limitations of Pixel-only tracking
- Why server-side tracking matters?
CAPI vs Facebook Pixel
Setting Up Conversion API
GTM Tag, Trigger, and Variables
Firing standard events (Lead, ViewContent, AddToCart)
Using AI for Event Mapping & Tracking Strategy
How to use AI tools (ChatGPT, Jasper) for:
- Tag plan suggestion
- Debugging GTM events
- Drafting dataLayer strategy

Mid-Exam F-Commerce

Exam (1 hr 30 min), Overview of F-Commerce

AI in Digital Marketing

Use of ChatGPT, Midjourney, Gemini, Jasper, Copy.ai, SurferSEO

Search Engine Optimization (SEO) Overview

What is SEO, How It Works
Importance of SEO, Types of SEO
Google Algorithms, Google Ranking Factors
Use of AI in SEO analysis (e.g., SurferSEO, Clearscope)

Keyword for SEO

What is Keyword, Types of Keywords
Keyword Research: Free and Paid Methods
AI tools for keyword clustering (e.g., WriterZen, ChatGPT)

All about Website

Domain, Best Practice, Hosting, Buying Procedure
CMS, WordPress Installation, Customization
Use of AI Website Builders (Wix ADI, Zyro AI)

Content Strategy

Content Planning From the Selected Keywords
What Are Quality Contents?
SEO and User Friendly Content Writing
Use of AI Copywriting Tools (Copy.ai, Jasper, Scalenut)

Complete On Page SEO - Part 1

Yoast/Rank Math Plugin Usage
AI-Based Content Optimization (Content Scoring, Frase)

Complete On Page SEO - Part 2

Google Search Console Setup and Overview
Google Analytics Setup and Overview
Google Tag Manager Setup and Overview
SEO Error Fixing: Indexation, Meta Data, Status Codes
Use of AI Audit Tools (Screaming Frog AI, SEMrush AI)

Off Page SEO - Part 1

Anchor Text Planning, Link Building Planning, Comment Backlink, Profile Backlink, Social Bookmarking
AI Tools for Link Opportunity Analysis

Off Page SEO - Part 2

Guest Posting, Web 2.0, Article Submission, Document Sharing Backlink, Govt. + Edu. Backlink etc.
AI for Backlink Analysis and Competitor Tracking

Local SEO

What Is Local SEO, Importance
NAP Idea and Consistency, GMB
Citation
Local Insights Using AI Tools (BrightLocal, ChatGPT Prompts)

YouTube Introduction

Why YouTube?
What is Niche, How to choose a profitable Niche for YouTube?
YouTube Content Ideas for your Niche, Content Planning
Use of AI for video ideas (ChatGPT, Jasper)

Channel Level

YouTube Graphics Design and Best Practice
YouTube Channel Optimization
YT Dashboard, Analytics
Video Optimization On Page
Video Optimization Off Page
Earning Scopes
Use of AI Analytics Tools (TubeBuddy, VidIQ)

Instagram

Niche Selection
Create a Powerful Account (Business Profile)
Content Plan and Strategy
Instagram Marketing (Basic)
Instagram Tools
Paid Marketing (Sponsored)
AI Tools for Hashtag, Caption, Visual Creation

Google Ads - 01

Overview of Google Ads
Account Setup, MCC Account
Search Ad Creation
Keyword Research With Keyword Planner
Use of AI Suggestions From Google Ads Insights

Google Ads - 02

Display Ad Overview
Campaign and Ad-Group Setup
Video Ad Campaign Setup
AI in Smart Bidding, Creative Analysis

E-mail Marketing

Email Marketing Intro
Sign Up for MailChimp & Choosing a Plan
Create a Campaign
Email Content
Analytics in MailChimp
Use of AI for Personalization & Subject Line Testing

LinkedIn Marketing

Welcome to LinkedIn
Sign Up for New Profile
Setting Up Your LinkedIn Profile
Accomplishments to Your Profile
Adding Profile Photo and Professional Background Photo
Adding Media – Video and Blog
Changing Your LinkedIn URL
Adding Your Website and YouTube Channel (If You Have)
Shareable Content – Article and Post
Case Study – LinkedIn Company Page Example
Creating Company Profile Page
Managing Your LinkedIn Company Profile
Publishing New Content on Your Company Page
Marketing Dashboard
ABC of Podcast
AI Tools for Post Scheduling & Content Suggestion

Final Exam

Course Practical Exam

Who Will Benefit

This course is ideal for:

Skill Level

Eligibility

To enroll in this course, participants should meet the following eligibility criteria:

Prerequisite

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Frequently Asked Questions

Who is this course for?

This course is ideal for anyone looking to enhance their digital marketing skills, including beginners, entrepreneurs, small business owners, marketing professionals, and anyone interested in boosting their online presence.

Do I need prior experience in marketing to take this course?

No, prior experience is not required. This course starts from the basics and progresses to advanced strategies, making it suitable for beginners as well as those with some marketing background.

What will I be able to do after completing this course?

Upon completion, you’ll be able to effectively manage digital marketing campaigns, optimize social media, SEO, and Google Ads, create engaging content, analyze performance metrics, and drive business growth through digital channels.

Is this course hands-on?

Yes, this course is highly practical, with real-world case studies and projects to help you implement what you learn and gain hands-on experience in digital marketing.

Will I receive a certificate upon completion?

Yes, you will receive a certificate that demonstrates your expertise in digital marketing after successfully completing the course.

What tools will I learn to use in this course?

You will learn how to use industry-standard tools like Google Analytics, Facebook Ads Manager, MailChimp, Google Ads, and more to plan, execute, and analyze digital marketing campaigns.

Can I apply for a job in digital marketing after completing this course?

Yes, this course provides you with the practical skills and knowledge needed to start a career in digital marketing, whether in-house or as a freelancer.

What is the course schedule?

We offer flexible learning options with on-campus and online classes. You can choose between weekday sessions (2 sessions per week, 3 hours each) or weekend sessions (1 session per week, 4 hours each).

What career support is provided after completing the course?

We offer career support including interview preparation, portfolio-building guidance, and tips for job searching or freelancing.

How do I enroll in the course?

You can easily enroll by visiting our website and selecting the course schedule that works for you. Payment options are available online, and our team is here to assist if you need help with the enrollment process.

What is the payment process?

Payment can be made securely through SSLCommerz or via mobile wallet options such as bKash and Rocket. Detailed instructions will be provided during the enrollment process.

What happens if I face technical issues during an online session?

Our support team is available 24/7 to assist you with any technical issues. You can reach out through our designated channels, and we will help resolve the issue promptly.

I have more questions. Where can I ask them?

Feel free to reach out by emailing hello@coderstrustbd.com. Our team will respond within 24 hours to address your questions and provide assistance.

Innovating to Transform High-Potential Youth into Skilled Digital Workforce Worldwide

CONTACT

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New York 10005, USA

BSCIC Electronics Complex, Level-4,

Mirpur (11 No Bus Stand), Dhaka-1216

Bangladesh

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