Senior digital marketing leader with 7+ years scaling WordPress plugin, SaaS, and e-commerce brands — including leading marketing for a portfolio of 10+ WordPress and SaaS products at WPPOOL, owning strategy, team direction, and go-to-market execution. Has managed $2M+ in paid media across Meta and Google Ads, built LLM-optimized content and GEO-based AI SEO programs, run high-revenue seasonal campaigns (BFCM, Halloween, Flash Sale), and delivered up to 300% organic traffic growth and 5X ROAS. Proven people leader who builds and mentors marketing teams and turns campaign data into measurable revenue, traffic, and conversion gains for products serving global creator and developer audiences.