Strategic Planning

• Develop and implement comprehensive marketing and sales plans that align with SuperKids’ overall business strategy.
• Leverage market research to understand customer needs, preferences, and buying behavior, translating insights into actionable strategies.

Budget Management

• Take charge of the marketing budget, ensuring cost-effectiveness while meeting revenue targets.
• Allocate resources wisely across various marketing and sales initiatives.

Campaign Execution

• Lead the execution of marketing campaigns across multiple channels, including digital marketing, social media, email, and content marketing.
• Craft compelling messaging that resonates with our audience.

Sales Strategy

• Collaborate closely with the sales team to develop sales plans and strategies.
• Identify target markets, sales channels, and pricing models to drive customer acquisition and retention.

Market Monitoring

• Stay abreast of market trends, competitor activities, and customer feedback.
• Identify growth opportunities and areas for improvement.

Stakeholder Relationships

• Cultivate and maintain strong relationships with key stakeholders, including customers, partners, vendors, and industry influencers.
• Represent SuperKids with professionalism and integrity.

Team Leadership

• Mentor and guide the marketing and sales team members.
• Provide training, feedback, and support to enhance their performance.

Cross-Functional Collaboration

• Work closely with cross-functional teams (product development, customer support, finance) to ensure consistent messaging and a seamless customer experience.