Head of Global Marketing and Sales

Your Role and Responsibilities
In your capacity as the Job Ready at Work initiative’s Senior Manager of Global Marketing Sales, you will guide a vibrant team in creating and carrying out strategic plans that will increase revenue and sales in international markets. Your contribution will be crucial to the promotion of our all-inclusive workplace-specific job readiness solutions, which equip workers with the abilities and information needed to succeed in their positions and progress in their careers.
Strategic Leadership & Planning
  • Develop and execute global marketing strategies aligned with business objectives.
  • Create and implement thorough marketing and sales plans to meet revenue goals and increase the market share of Job Ready at Work products.
  • Analyze market trends, competitive landscape, and customer insights to inform strategic decisions.
  • To determine competitive prospects, do market research and analysis.
  • Work together with cross-functional teams to match sales and marketing initiatives with the overarching goals of the company and the product roadmap to achieve revenue targets.

Group Headship
  • Establish a culture of creativity, cooperation, and excellence by leading and motivating a high-achieving group of marketing and sales specialists.
  • Team members should receive mentorship, direction, and assistance to improve their abilities, output, and professional development.
  • Establish precise goals, KPIs, and performance standards. Then, track goal progress to ensure it aligns with company objectives.

Sales Enablement
  • Create and implement initiatives that empower the sales force and increase revenue by providing resources, tools, and training.
  • Develop sales collateral and presentations.
  • Work with the development and product management teams to ensure product offers and market demands are in line.
  • To properly position Job Ready at Work solutions in the market, and create value propositions, advertising campaigns, and pricing strategies.

Account Management
  • Oversee all aspects of the sales process, including contract negotiations, business development prospecting, and post-sales support.
  • Create, project, and carry out successful sales possibilities.
  • Reach revenue targets on a monthly and annual basis.

Managing a Global Marketing Team
  • Lead and guide a diverse global marketing team.
  • Provide leadership and guidance to a diverse team spread across different regions.
  • Set clear performance objectives for team members and regularly assess their progress.
  • Foster a collaborative and innovative work environment.
  • Encourage collaboration and innovation among team members to drive creativity and efficiency.
  • Create a supportive work environment that promotes open communication and idea-sharing.

Budget Management
  • Develop and manage marketing budgets to ensure efficient allocation of resources.
  • Allocate resources effectively to achieve maximum impact on marketing initiatives.
  • Monitor expenses closely and analyze ROI to optimize budget utilization.

Stakeholder Engagement
  • Build strong relationships with internal stakeholders such as sales, product, and finance teams.
  • Collaborate with regional marketing teams to adapt global strategies to local markets.
  • Represent the marketing function in leadership meetings and provide valuable insights and updates.

Obtaining and holding on to Customers
  • Oversee customer acquisition initiatives by developing strategic alliances with employers and other industry players, running focused marketing campaigns, and generating leads.
  • To promote consumer adoption and retention, and cultivate and preserve relationships with influential people, decision-makers, and important clients.
  • Implement customer retention methods to increase client pleasure, loyalty, and long-term value.
  • Utilize various lead generation techniques, strategic alliances, and targeted marketing efforts to drive customer acquisition.
  • Cultivate relationships with key clients, industry players, and strategic partners to enhance market presence and revenue growth.

Performance Analysis and Reporting
  • Establish key performance metrics to measure the effectiveness of marketing and sales initiatives and drive continuous improvement.
  • Analyze sales data, customer feedback, and market trends to identify opportunities for optimization and innovation.
  • Generate regular reports and presentations to communicate sales performance, market insights, and actionable recommendations to senior leadership.

Qualifications and Skills
To qualify to enter the selection process for this job, you must meet the following minimum criteria. Please DO NOT apply if you do not meet these criteria:
If you have the following skills/competence, you’ll have a competitive advantage in our selection process compared to others:
How To Apply
  1. Prepare a tailored version of your resume, highlighting the match with the qualifications as specified above
  2. Include Contact Information in resume itself
  3. Email your resume to career@coderstrustbd.com following these instructions :
    • Subject Line: mention the Job Code and Job Title
    • Email Body: include the following information
    • Earliest Availability for Joining: date
    • Earliest Availability for Interviews: date
    • Interview Availability Time Windows: time windows
    • Minimum Desired Compensation (MDC): monthly salary in BDT
    • Job Location Applying For: location
    • Contact Information

Job Code


CT-BD- 240304

Job Type





Dhaka, Bangladesh







About CodersTrust

CodersTrust is a global EdTech-based workforce development and skill-oriented education provider currently serving over 1.5M+ learners and professionals and 2300+ academic institutions in 15+ countries covering K-12 STEM, coding and robotics to professional skills and advanced technology skills for the digital era.

CodersTrust mission is to transform underprivileged, disadvantaged, and marginalized communities, especially youth and women, into skilled professionals and connect them with work opportunities to enable financial independence and economic growth at a global scale. CodersTrust has developed a sustainable and scalable market-based model for providing skill-focused training to millions of youths worldwide, resulting in employment, upward social mobility and durable social impact.

About SuperKids

SuperKids is an innovative educational platform designed by CodersTrust for the children of pre-primary, primary, and secondary-level schools and learners of Bangladesh. It is a pioneering initiative that merges digital skills, STEM education, Coding, Robotics, and Mechatronics into a comprehensive and engaging curriculum. This holistic approach aims to empower young minds with the essential skills and knowledge needed to excel in an increasingly technology-driven world.

Visit for more information: https://superkids.ac


At CodersTrust, we offer a comprehensive benefits package to support our employees’ well-being and work-life balance.

Our perks include the following:

  • Excellent Work Environment
  • Dual Festival Bonuses
  • Loyalty Bonus
  • Annual Tour
Unlock Your Potential: Join Our Team Today!

Ready to take the next step? Submit your application today.

Join Us at CodersTrust

Are you looking to take the next step in your career? Join our team and unlock your full potential! Explore our career opportunities today.

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