Strategic Leadership & Planning:

• Develop and execute global marketing strategies aligned with business objectives.
• Create and implement thorough marketing and sales plans to meet revenue goals and increase the market share of Job Ready at Work products.
• Analyze market trends, competitive landscape, and customer insights to inform strategic decisions.
• To determine competitive prospects, do market research and analysis.
• Work together with cross-functional teams to match sales and marketing initiatives with the overarching goals of the company and the product roadmap to achieve revenue targets.

Group Headship:

• Establish a culture of creativity, cooperation, and excellence by leading and motivating a high-achieving group of marketing and sales specialists.
• Team members should receive mentorship, direction, and assistance to improve their abilities, output, and professional development.
• Establish precise goals, KPIs, and performance standards. Then, track goal progress to make sure it’s in line with company objectives.

Sales Enablement:

• Create and implement initiatives that empower the sales force and increase revenue by providing resources, tools, and training.
• Develop sales collateral, presentations.
• Work together with the development and product management teams to make sure that product offers and market demands are in line.
• To properly position Job Ready at Work solutions in the market, create value propositions, advertising campaigns, and pricing strategies.

Account Management:

• Oversee all aspects of the sales process, including contract negotiations, business development prospecting, and post-sale support.
• Create, project, and carry out successful sales possibilities.
• Reach revenue targets on a monthly and annual basis.

Managing a Global Marketing Team:

• Lead and guide a diverse global marketing team.
• Provide leadership and guidance to a diverse team spread across different regions.
• Set clear performance objectives for team members and regularly assess their progress.
• Foster a collaborative and innovative work environment.
• Encourage collaboration and innovation among team members to drive creativity and efficiency.
• Create a supportive work environment that promotes open communication and idea-sharing.

Budget Management:

• Develop and manage marketing budgets to ensure efficient allocation of resources.
• Allocate resources effectively to achieve maximum impact on marketing initiatives.
• Monitor expenses closely and analyze ROI to optimize budget utilization.

Stakeholder Engagement:

• Build strong relationships with internal stakeholders such as sales, product, and finance teams.
• Collaborate with regional marketing teams to adapt global strategies to local markets.
• Represent the marketing function in leadership meetings and provide valuable insights and updates.

Obtaining and holding on to Customers:

• Oversee customer acquisition initiatives by developing strategic alliances with employers and other industry players, running focused marketing campaigns, and generating leads.
• To promote consumer adoption and retention, cultivate and preserve relationships with influential people, decision-makers, and important clients.
• Put customer retention methods into practice to increase client pleasure, loyalty, and long-term value.
• Utilize various lead generation techniques, strategic alliances, and targeted marketing efforts to drive customer acquisition.
• Cultivate relationships with key clients, industry players, and strategic partners to enhance market presence and revenue growth.

Performance Analysis and Reporting:

• Establish key performance metrics to measure the effectiveness of marketing and sales initiatives and drive continuous improvement.
• Analyze sales data, customer feedback, and market trends to identify opportunities for optimization and innovation.
• Generate regular reports and presentations to communicate sales performance, market insights, and actionable recommendations to senior leadership.