Content Development

• Formulate content pillars including goals, objectives and strategies, and present creative concepts.
• Research industry trends, competitor activities, and customer insights to develop relevant and compelling content.
• Collaborate with cross-functional teams to ensure content aligns with brand messaging and business objectives.
• Generate engaging and high-quality content across various platforms including website, blogs, social media, email campaigns, and marketing materials.
• Create engaging SEO-focused marketing content across various platforms that align with the company’s brand voice and marketing objectives.
• Collaborate with team members to understand project requirements, objectives, target audience and to ensure content accuracy, clarity, and consistency while adhering the brand guidelines and messaging strategies.
• Contribute creative ideas for content development to enhance overall quality and user engagement.
• Maintain and update existing websites, ensuring consistent design standards and branding guidelines.

Social Media Management

• Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads.
• Set clear goals and KPIs for social media performance and monitor metrics to track progress and adjust strategies accordingly.
• Create original, engaging content for social media platforms (e.g., Facebook, Instagram, LinkedIn) that aligns with brand voice and objectives.
• Curate relevant content from various sources to supplement the content calendar and maintain a consistent posting schedule.
• Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries and customer feedback.
• Cultivate and nurture online communities by organizing contests, polls, and other engagement initiatives.

Demand Generation

• Develop and implement demand generation strategies and campaigns to drive customer acquisition and qualified leads.
• Collaborate with cross-functional teams, including marketing, product, customer service to develop and optimize marketing programs.
• Plan, execute, and optimize multi-channel campaigns, including email marketing, social media advertising, webinars, events, etc.
• Develop in collaboration with the Marketing team, compelling messaging and positioning that effectively connects with the customers, and aligns with CodersTrust’s unique value proposition.
• Develop and maintain relationships with partners, influencers, and other stakeholders.
• Monitor industry trends and stay up-to-date on new technologies and techniques.
• Identify and resolve challenges and conflicts within the process.
• Provide training and support to team members as required on demand generation best practices and tools.
• Analyze and report on key metrics and KPIs like leads, conversions, and revenue to measure the effectiveness of demand generation activities.
• Oversee demand generation budgets and forecasts.

Public Relations

• Cultivate and maintain relationships with journalists, editors, bloggers, and other media professionals to secure media coverage for the organization.
• Write and edit press releases, media pitches, articles, blog posts, and other written materials to communicate key messages and news announcements.
• Develop compelling story angles and narratives that resonate with target audiences and align with the organization’s brand and objectives.
• Monitor and analyze media coverage, social media conversations, and online reviews to assess public sentiment and proactively address any negative perceptions or issues.
• Build and nurture relationships with key stakeholders, including customers, partners, industry influencers, and community organizations.

Research and Analysis

• Conduct research, development, and preparation of proposals for both global and local customers and funding providers like big international corporations, NGOs, governments, investors, and grant makers.
• Provide data-driven insights to enhance the effectiveness of content strategies.
• Stay informed about industry best practices, emerging trends, and incorporate findings into content development and demand generation.

Visual Graphics

• Collaborate with graphic designers to create visually appealing content.
• Design visually appealing graphics like social media visuals, and banners using Adobe Creative Cloud Software.
• Assist in selecting and editing images, infographics, and other visual elements.
• Ensure visual content aligns with brand aesthetics and enhances overall user experience.

Collaboration and Communication

• Work closely with cross-functional teams to gather information and insights.
• Collaborate with content editors, designers, and marketing teams to maintain consistency in messaging and branding.
• Communicate effectively with team members and stakeholders to ensure alignment on content objective, timeline and demand generation initiatives.

Quality Assurance

• Develop and maintain Standard Operating Procedures (SOPs) to ensure consistency and efficiency.
• Review and edit marketing materials to ensure accuracy, clarity, and consistency.
• Ensure that content adheres to brand guidelines and maintains a consistent voice and style. Verify factual information and cite sources when necessary.
• Participate in regular content audits to maintain high-quality standards.