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Home > Courses > Digital Business > Digital Marketing
Digital Marketing
Your Gateway to Achieving Greatness in Digital Marketing Careers!
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Acquire a skill and become job-ready with professional certifications
- 90 Hours
- 23/30 Classes
- Instructor-Led
- Online/On-Campus
Share this course
- Comprehensive Skill Development
- Industry-Relevant Insights and Tools
- Mentorship and Networking Opportunities
- Develop skills for real career growth
- Learn from experts active in their field
- Learn by working on real-world problems
- Structured guidance ensuring continuous learning
Key Features
- Gain a deep understanding of digital marketing concepts and strategies
- Apply learned strategies through hands-on exercises and projects
- Become well-equipped for digital marketing roles on popular freelancing platforms
- Unlock job offers in various sectors, showcasing the versatility of digital marketing skills
- Eliminate traffic and travel concerns with the convenience of an online learning format
- Benefit from expert guidance to shape your success in the digital marketing field
Tools Covered
What you'll learn
- Planning & Executing Digital Marketing Campaigns for Businesses
- Undertake Social Media Marketing
- Create and manage Facebook, Instagram, LinkedIn & Google Ad Campaign
- Undertake YouTube Marketing
- Use Google Analytics & Google Tag Manager
- Undertake Email Marketing
- Undertake Technical, On-Page & Off-Page SEO
Learning Path
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing Channels: Brief
- Introduction to Facebook Page
- Types of Facebook Page that Suit Your Needs
- Facebook Page Creation
- Optimizing the Facebook Page for Greater Discoverability
- Explaining Offer, Event, Service, Shop
- Facebook Page Insights
- Difference Between Post and Ads
- Prerequisite of Facebook Ads
- Setting Up the Business Manager/Ad Account and Its Role
- Understanding Facebook’s Ad Structure
- Facebook Ads Objectives
- Defining Your Ideal Target Audience
- Audience Targeting (Behaviors, Interests, Demographics, Connections, Age Ranges, Languages, or Locations)
- Ads Placement
- Ads Budget Planning and Strategy
- Setting Facebook Ad Bidding and Optimization
- Source of Images
- Creation of Facebook Ads Copywriting
- Creating an Ad Campaign
- Facebook Shop Creation
- Adding Product in Facebook Shop
- Facebook Commerce Manager
- What is Facebook Pixel
- How to Create Facebook Pixel
- Setup Facebook Pixel on Your Website
- Setup Different Pixel Events
- Concept of Remarketing Strategy
- Create Different Custom Audiences
- Create Lookalike Audiences
- Evaluating and Optimizing the Performance of Ad Campaigns
- What is SEO, How It Works
- Importance of SEO, Types of SEO
- Google Algorithms, Google Ranking Factors
- What is Keyword, Types of Keywords
- Keyword Research: Free and Paid Methods
- What is Domain, Domain Best Practices for Websites
- What is Hosting, Buying Procedure for Domain & Hosting
- What is CMS, WordPress CMS Installation and Basic Customization
- Content Planning from the Selected Keywords
- What are Quality Contents?
- SEO and User-Friendly Content Writing
- Complete On Page SEO using Yoast/Rank Math plugin
- Google Search Console Setup and Overview
- Google Analytics Setup and Overview
- Google Tag Manager Setup and Overview
- SEO Error Fixing:
- Accessibility & Indexation
- Accelerated Mobile Pages
- Meta Data Missing
- Status Codes (200, 301, 302, 304, 404)
- Anchor Text Planning
- Link Building Planning
- Comment Backlink
- Profile Backlink
- Social Bookmarking
- Guest Posting
- Web 2.0
- Article Submission
- Document Sharing Backlink
- Govt. & Edu. Backlink
- What is Local SEO, Importance
- NAP Idea and Consistency
- Google My Business (GMB)
- Citation
- Why YouTube?
- What is Niche, How to choose a profitable Niche for YouTube?
- YouTube Content Ideas for your Niche, Content Planning
- YouTube Graphics design and best practices
- YouTube Channel Optimization
- YouTube Dashboard, Analytics
- Video Optimization On Page
- Video Optimization Off Page
- Earning Scopes
- Niche Selection
- Create a Powerful Account (Business Profile)
- Handle
- Name
- Display Photo
- Bio
- CTA
- Content Plan
- Listening from Popular Brands
- Act Like a Human, not like a Businessman
- When the Ideal Time
- How Do You Post
- Exposure – Hashtag, Social Sharing
- Instagram Marketing (Basic)
- Audience
- Place Identification
- Short Term/ Long Term Goal
- Competition
- Instagram Tools
- Schedule Post
- Design Tool
- Marketing Tool
- Paid Marketing (Sponsored)
- Overview of Google Ads
- Account Setup
- What is an MCC Account?
- How to Create an MCC Account?
- Access Management in an MCC Account
- Creating an Ad Account under MCC with Billing
- Basic Navigation of Google Ads Account
- Search Ad
- What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc.
- How to Create a Search Campaign
- Campaign Setup and Targeting
- Ad Group Setup
- Ad Setup
- Campaign Analysis and Reporting
- Keyword Research with Keyword Planner
- Importance of Choosing the Right Keywords
- What is Keyword Planner?
- How to Explore Keywords for a Specific Niche/Product?
- Display Ad
- Overview of Display Ad / Web Banner
- Display Ad Ecosystem, Ad Serving Types: Fixed Banner, Ad Networks, DSP, PMP
- Display Ad Through Google Ads/ Examples
- Campaign, Ad-group, Ad Setup Walk-through
- Targeting Options
- Affinity Audience, In-market Audience, Remarketing List
- Placement, Topic & Keywords
- Bidding Model: CPM, CPC, vCPM
- Optimization and Reporting
- Ad Policies (Banner Sizes, <150kb, Frame Rate, etc.)
- Video Ad
- Overview and Types of YouTube Ads
- Trueview/ Skippable Ad
- Bumper/ Non-skippable Ad
- Campaign, Ad-group, Ad Setup Process
- Choosing the Right Targeting Based on Product/Niche/Audience
- Bidding Model: CPM, CPV
- Measurement Metrics- (View Through Rate, CTR, Watch Percentage, etc.)
- Optimization and Reporting
- Wrap Up
- Email Marketing Intro
- Sign up for MailChimp & Choosing a Plan
- Create a Campaign
- Create an Email
- Email Content
- Analytics in MailChimp
- Welcome to LinkedIn
- Sign Up for New Profile
- Setting Up Your LinkedIn Profile
- Accomplishments to Your Profile
- Adding Profile Photo and Professional Background Photo
- Adding Media – Video and Blog
- Changing Your LinkedIn URL
- Adding Your Website and YouTube Channel (If You Have)
- Shareable Content – Article and Post
- Case Study – LinkedIn Company Page Example
- Creating Company Profile Page
- Managing Your LinkedIn Company Profile
- Publishing New Content on Your Company Page
- Marketing Dashboard
- ABC of Podcast
- Pinterest Account Creation & Profile Setup
- Pin & Board Creation
- Finding Niche Boards & Pinning Strategy
- Pinterest Ads
- What is Reddit?
- Reddit Account Creation
- Joining Targeted Communities
- Reddit Marketing Strategy
Who Will Benefit
- Freelancers targeting digital marketing services on platforms like Fiverr or Upwork
- Entry-level professionals building a digital marketing career
- Business owners leveraging digital marketing for growth
- Students and recent graduates gaining practical job market skills
- Tech enthusiasts exploring the digital marketing landscape
- Professionals transitioning into a digital marketing career
Skill Level
- Beginner
Eligibility
- SSC/HSC or equivalent qualification
- Basic IT literacy
- Age: No specific age limit
Prerequisite
- Basic knowledge of PCs, MS Windows, internet and online proficiency
- Basic knowledge of English (reading, writing, speaking)
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