আপনার গ্লোবাল ক্যারিয়ার প্রসপেক্ট ও আয় বাড়িয়ে নিন মাত্র ১ সপ্তাহেগ্রামীণফোন একাডেমিতে কোডার্সট্রাস্টের প্রফেশনাল সার্টিফিকেট কোর্সগুলো করে, সম্পূর্ণ বিনামূল্যে।

আপনার গ্লোবাল ক্যারিয়ার প্রসপেক্ট ও আয় বাড়িয়ে নিন মাত্র ১ সপ্তাহেগ্রামীণফোন একাডেমিতে কোডার্সট্রাস্টের প্রফেশনাল সার্টিফিকেট কোর্সগুলো করে, সম্পূর্ণ বিনামূল্যে।

Digital Marketing with AI

Master Digital Marketing Strategies

This comprehensive Digital Marketing course is designed to equip professionals with the skills and knowledge needed to excel in the digital space. Covering key topics such as SEO, Google Ads, Facebook Ads, Instagram Marketing, and Email Campaigns, it offers a deep dive into both organic and paid strategies. You will learn how to optimize digital campaigns, improve brand visibility, and drive targeted traffic to websites, using industry-standard tools and techniques.

Throughout the course, you will also explore advanced strategies for YouTube, LinkedIn, Pinterest, and Reddit marketing. With a focus on audience segmentation, content optimization, and performance analytics, this course ensures that you gain practical, real-world skills. Whether you’re looking to advance your career or expand your business’s digital presence, this course provides the expertise needed to succeed in the competitive digital landscape.

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Acquire a skill and become job-ready with professional certifications

Online

BDT 30,000

On-Campus

BDT 60,000

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Key Features

Tools Covered

What you'll learn

Learning Path

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing Channels: Brief
  • Role of AI in Digital Marketing (Trends, Automation, Efficiency)
  • Introduction to Facebook Page
  • Types of Facebook Page that Suit Your Needs
  • Facebook Page Creation
  • Optimizing the Facebook Page for Greater Discoverability
  • Explaining Offer, Event, Service, Shop
  • Facebook Page Insights
  • AI Tools for Content Optimization and Insights (e.g., Meta AI, Canva Magic Write)
  • Difference Between Post and Ads
  • Prerequisite of Facebook Ads
  • Setting Up the Business Manager/Ad Account and Its Role
  • Understanding Facebook’s Ad Structure
  • Facebook Ads Objectives
  • Use of AI tools for ad testing and automation
  • Defining Your Ideal Target Audience
  • Audience Targeting (Behaviors, Interests, Demographics, Connections, Age Ranges, Languages, or Locations)
  • Ads Placement
  • Ads Budget Planning and Strategy
  • Setting Facebook Ad Bidding and Optimization
  • Source of Images
  • Creation of Facebook Ads Copywriting
  • Creating an Ad Campaign
  • Use of AI for creative generation (e.g., AdCreative.ai)
  • Concept of Remarketing Strategy
  • Create Different Custom Audiences
  • Create Lookalike Audiences
  • Evaluating and Optimizing the Performance of Ad Campaigns
  • Social Media Analytics
  • Predictive audience segmentation using AI
  • What is Facebook Pixel
  • How to Create Facebook Pixel
  • Setup Facebook Pixel on Your Website
  • Setup Different Pixel Events
  • Introduction to Web Tracking
    • What is browser-side tracking?
    • Limitations of Pixel-only tracking
    • Why server-side tracking matters?
  • CAPI vs Facebook Pixel
  • Setting Up Conversion API
  • GTM Tag, Trigger, and Variables
  • Firing standard events (Lead, ViewContent, AddToCart)
  • Using AI for Event Mapping & Tracking Strategy
  • How to use AI tools (ChatGPT, Jasper) for:
    • Tag plan suggestion
    • Debugging GTM events
    • Drafting dataLayer strategy
  • Exam (1 hr 30 min), Overview of F-Commerce
  • Use of ChatGPT, Midjourney, Gemini, Jasper, Copy.ai, SurferSEO
  • What is SEO, How It Works
  • Importance of SEO, Types of SEO
  • Google Algorithms, Google Ranking Factors
  • Use of AI in SEO analysis (e.g., SurferSEO, Clearscope)
  • What is Keyword, Types of Keywords
  • Keyword Research: Free and Paid Methods
  • AI tools for keyword clustering (e.g., WriterZen, ChatGPT)
  • Domain, Best Practice, Hosting, Buying Procedure
  • CMS, WordPress Installation, Customization
  • Use of AI Website Builders (Wix ADI, Zyro AI)
  • Content Planning From the Selected Keywords
  • What Are Quality Contents?
  • SEO and User Friendly Content Writing
  • Use of AI Copywriting Tools (Copy.ai, Jasper, Scalenut)
  • Yoast/Rank Math Plugin Usage
  • AI-Based Content Optimization (Content Scoring, Frase)
  • Google Search Console Setup and Overview
  • Google Analytics Setup and Overview
  • Google Tag Manager Setup and Overview
  • SEO Error Fixing: Indexation, Meta Data, Status Codes
  • Use of AI Audit Tools (Screaming Frog AI, SEMrush AI)
  • Anchor Text Planning, Link Building Planning, Comment Backlink, Profile Backlink, Social Bookmarking
  • AI Tools for Link Opportunity Analysis
  • Guest Posting, Web 2.0, Article Submission, Document Sharing Backlink, Govt. + Edu. Backlink etc.
  • AI for Backlink Analysis and Competitor Tracking
  • What Is Local SEO, Importance
  • NAP Idea and Consistency, GMB
  • Citation
  • Local Insights Using AI Tools (BrightLocal, ChatGPT Prompts)
  • Why YouTube?
  • What is Niche, How to choose a profitable Niche for YouTube?
  • YouTube Content Ideas for your Niche, Content Planning
  • Use of AI for video ideas (ChatGPT, Jasper)
  • YouTube Graphics Design and Best Practice
  • YouTube Channel Optimization
  • YT Dashboard, Analytics
  • Video Optimization On Page
  • Video Optimization Off Page
  • Earning Scopes
  • Use of AI Analytics Tools (TubeBuddy, VidIQ)
  • Niche Selection
  • Create a Powerful Account (Business Profile)
  • Content Plan and Strategy
  • Instagram Marketing (Basic)
  • Instagram Tools
  • Paid Marketing (Sponsored)
  • AI Tools for Hashtag, Caption, Visual Creation
  • Overview of Google Ads
  • Account Setup, MCC Account
  • Search Ad Creation
  • Keyword Research With Keyword Planner
  • Use of AI Suggestions From Google Ads Insights
  • Display Ad Overview
  • Campaign and Ad-Group Setup
  • Video Ad Campaign Setup
  • AI in Smart Bidding, Creative Analysis
  • Email Marketing Intro
  • Sign Up for MailChimp & Choosing a Plan
  • Create a Campaign
  • Email Content
  • Analytics in MailChimp
  • Use of AI for Personalization & Subject Line Testing
  • Welcome to LinkedIn
  • Sign Up for New Profile
  • Setting Up Your LinkedIn Profile
  • Accomplishments to Your Profile
  • Adding Profile Photo and Professional Background Photo
  • Adding Media – Video and Blog
  • Changing Your LinkedIn URL
  • Adding Your Website and YouTube Channel (If You Have)
  • Shareable Content – Article and Post
  • Case Study – LinkedIn Company Page Example
  • Creating Company Profile Page
  • Managing Your LinkedIn Company Profile
  • Publishing New Content on Your Company Page
  • Marketing Dashboard
  • ABC of Podcast
  • AI Tools for Post Scheduling & Content Suggestion
  • Course Practical Exam

Who Will Benefit

This course is ideal for:

Skill Level

Eligibility

To enroll in this course, participants should meet the following eligibility criteria:

Prerequisite

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Frequently Asked Questions

This course is ideal for anyone looking to enhance their digital marketing skills, including beginners, entrepreneurs, small business owners, marketing professionals, and anyone interested in boosting their online presence.
No, prior experience is not required. This course starts from the basics and progresses to advanced strategies, making it suitable for beginners as well as those with some marketing background.
Upon completion, you’ll be able to effectively manage digital marketing campaigns, optimize social media, SEO, and Google Ads, create engaging content, analyze performance metrics, and drive business growth through digital channels.
Yes, this course is highly practical, with real-world case studies and projects to help you implement what you learn and gain hands-on experience in digital marketing.
Yes, you will receive a certificate that demonstrates your expertise in digital marketing after successfully completing the course.
You will learn how to use industry-standard tools like Google Analytics, Facebook Ads Manager, MailChimp, Google Ads, and more to plan, execute, and analyze digital marketing campaigns.
Yes, this course provides you with the practical skills and knowledge needed to start a career in digital marketing, whether in-house or as a freelancer.
We offer flexible learning options with on-campus and online classes. You can choose between weekday sessions (2 sessions per week, 3 hours each) or weekend sessions (1 session per week, 4 hours each).
We offer career support including interview preparation, portfolio-building guidance, and tips for job searching or freelancing.
You can easily enroll by visiting our website and selecting the course schedule that works for you. Payment options are available online, and our team is here to assist if you need help with the enrollment process.
Payment can be made securely through SSLCommerz or via mobile wallet options such as bKash and Rocket. Detailed instructions will be provided during the enrollment process.
Our support team is available 24/7 to assist you with any technical issues. You can reach out through our designated channels, and we will help resolve the issue promptly.
Feel free to reach out by emailing hello@coderstrustbd.com. Our team will respond within 24 hours to address your questions and provide assistance.

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Banani, Dhaka-1213

Bangladesh

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Course Fee

BDT 30,000
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Course Fee

BDT 60,000
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