আপনার গ্লোবাল ক্যারিয়ার প্রসপেক্ট ও আয় বাড়িয়ে নিন মাত্র ১ সপ্তাহেগ্রামীণফোন একাডেমিতে কোডার্সট্রাস্টের প্রফেশনাল সার্টিফিকেট কোর্সগুলো করে, সম্পূর্ণ বিনামূল্যে।

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আপনার গ্লোবাল ক্যারিয়ার প্রসপেক্ট ও আয় বাড়িয়ে নিন মাত্র ১ সপ্তাহেগ্রামীণফোন একাডেমিতে কোডার্সট্রাস্টের প্রফেশনাল সার্টিফিকেট কোর্সগুলো করে, সম্পূর্ণ বিনামূল্যে।

আজই এনরোল করুন
  • 01877710496, 01844616725
  • contact@coderstrust.global

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Digital Marketing

Master Digital Marketing Strategies

This comprehensive Digital Marketing course is designed to equip professionals with the skills and knowledge needed to excel in the digital space. Covering key topics such as SEO, Google Ads, Facebook Ads, Instagram Marketing, and Email Campaigns, it offers a deep dive into both organic and paid strategies. You will learn how to optimize digital campaigns, improve brand visibility, and drive targeted traffic to websites, using industry-standard tools and techniques.

Throughout the course, you will also explore advanced strategies for YouTube, LinkedIn, Pinterest, and Reddit marketing. With a focus on audience segmentation, content optimization, and performance analytics, this course ensures that you gain practical, real-world skills. Whether you’re looking to advance your career or expand your business’s digital presence, this course provides the expertise needed to succeed in the competitive digital landscape.

Enroll Now

Acquire a skill and become job-ready with professional certifications

ENROLL NOW

Online

BDT 30,000

On-Campus

BDT 60,000
  • 60 Hours
    (Live Online)
  • 90 Hours
    (On-Campus)
  • 30 Classes
    (Live Online)
  • 30 Classes
    (On-Campus)
  • Instructor-Led
  • Online/On-Campus

Share this course

  • Master the Core Digital Marketing Skills to Unlock Career Growth
  • Acquire in-demand skills for success in digital marketing
  • Hands-On Learning with Real-world Projects
  • Develop skills for real career growth
  • Learn from experts active in their field
  • Learn by working on real-world problems
  • Structured guidance ensuring continuous learning

Key Features

  • Earn a Professional Certificate from CodersTrust to validate your skills and enhance your career prospects
  • Master all essential digital marketing strategies across platforms to drive business growth and unlock career opportunities
  • Specialized classes on freelancing platforms like Fiverr, Upwork, and Freelancer to help you onboard into freelance marketplace
  • Self-branding and Client Communication sessions to enhance your communication skills and effectively promote yourself in the job market as a Web Developer
  • Interactive live classes, available both on-campus and online, are offered in weekday or weekend cohorts to suit your schedule

Tools Covered

What you'll learn

  • Master digital marketing strategies on Facebook, Google, Instagram, and YouTube
  • Gain hands-on experience with SEO, SEM, email marketing, and analytics
  • Optimize ad campaigns to drive targeted traffic and boost brand visibility
  • Develop audience targeting and remarketing strategies to increase conversions
  • Build and execute digital marketing strategies for business growth
  • Manage Facebook Ads and business pages to maximize engagement
  • Implement advanced SEO techniques for better website ranking
  • Master Google Ads, YouTube marketing, LinkedIn strategies, and email campaigns

Learning Path

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing Channels: Brief
  • Introduction to Facebook Page
  • Types of Facebook Page that Suit Your Needs
  • Facebook Page Creation
  • Optimizing the Facebook Page for Greater Discoverability
  • Explaining Offer, Event, Service, Shop
  • Facebook Page Insights
  • Difference Between Post and Ads
  • Prerequisite of Facebook Ads
  • Setting Up the Business Manager/Ad Account and Its Role
  • Understanding Facebook’s Ad Structure
  • Facebook Ads Objectives
  • Defining Your Ideal Target Audience
  • Audience Targeting (Behaviors, Interests, Demographics, Connections, Age Ranges, Languages, or Locations)
  • Ads Placement
  • Ads Budget Planning and Strategy
  • Setting Facebook Ad Bidding and Optimization
  • Source of Images
  • Creation of Facebook Ads Copywriting
  • Creating an Ad Campaign
  • Facebook Shop Creation
  • Adding Product in Facebook Shop
  • Facebook Commerce Manager
  • What is Facebook Pixel
  • How to Create Facebook Pixel
  • Setup Facebook Pixel on Your Website
  • Setup Different Pixel Events
  • Concept of Remarketing Strategy
  • Create Different Custom Audiences
  • Create Lookalike Audiences
  • Evaluating and Optimizing the Performance of Ad Campaigns
  • What is SEO, How It Works
  • Importance of SEO, Types of SEO
  • Google Algorithms, Google Ranking Factors
  • What is Keyword, Types of Keywords
  • Keyword Research: Free and Paid Methods
  • What is Domain, Domain Best Practices for Websites
  • What is Hosting, Buying Procedure for Domain & Hosting
  • What is CMS, WordPress CMS Installation and Basic Customization
  • Content Planning from the Selected Keywords
  • What are Quality Contents?
  • SEO and User-Friendly Content Writing
  • Complete On Page SEO using Yoast/Rank Math plugin
  • Google Search Console Setup and Overview
  • Google Analytics Setup and Overview
  • Google Tag Manager Setup and Overview
  • SEO Error Fixing:
    • Accessibility & Indexation
    • Accelerated Mobile Pages
    • Meta Data Missing
    • Status Codes (200, 301, 302, 304, 404)
  • Anchor Text Planning
  • Link Building Planning
  • Comment Backlink
  • Profile Backlink
  • Social Bookmarking
  • Guest Posting
  • Web 2.0
  • Article Submission
  • Document Sharing Backlink
  • Govt. & Edu. Backlink
  • What is Local SEO, Importance
  • NAP Idea and Consistency
  • Google My Business (GMB)
  • Citation
  • Why YouTube?
  • What is Niche, How to choose a profitable Niche for YouTube?
  • YouTube Content Ideas for your Niche, Content Planning
  • YouTube Graphics design and best practices
  • YouTube Channel Optimization
  • YouTube Dashboard, Analytics
  • Video Optimization On Page
  • Video Optimization Off Page
  • Earning Scopes
  • Niche Selection
  • Create a Powerful Account (Business Profile)
    • Handle
    • Name
    • Display Photo
    • Bio
    • CTA
  • Content Plan
    • Listening from Popular Brands
    • Act Like a Human, not like a Businessman
    • When the Ideal Time
    • How Do You Post
    • Exposure – Hashtag, Social Sharing
  • Instagram Marketing (Basic)
    • Audience
    • Place Identification
    • Short Term/ Long Term Goal
    • Competition
  • Instagram Tools
    • Schedule Post
    • Design Tool
    • Marketing Tool
  • Paid Marketing (Sponsored)
  • Overview of Google Ads
  • Account Setup
    • What is an MCC Account?
    • How to Create an MCC Account?
    • Access Management in an MCC Account
    • Creating an Ad Account under MCC with Billing
    • Basic Navigation of Google Ads Account
  • Search Ad
    • What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc.
    • How to Create a Search Campaign
    • Campaign Setup and Targeting
    • Ad Group Setup
    • Ad Setup
    • Campaign Analysis and Reporting
  • Keyword Research with Keyword Planner
    • Importance of Choosing the Right Keywords
    • What is Keyword Planner?
    • How to Explore Keywords for a Specific Niche/Product?
  • Display Ad
    • Overview of Display Ad / Web Banner
    • Display Ad Ecosystem, Ad Serving Types: Fixed Banner, Ad Networks, DSP, PMP
    • Display Ad Through Google Ads/ Examples
    • Campaign, Ad-group, Ad Setup Walk-through
    • Targeting Options
    • Affinity Audience, In-market Audience, Remarketing List
    • Placement, Topic & Keywords
    • Bidding Model: CPM, CPC, vCPM
    • Optimization and Reporting
    • Ad Policies (Banner Sizes, <150kb, Frame Rate, etc.)
  • Video Ad
    • Overview and Types of YouTube Ads
    • Trueview/ Skippable Ad
    • Bumper/ Non-skippable Ad
    • Campaign, Ad-group, Ad Setup Process
    • Choosing the Right Targeting Based on Product/Niche/Audience
    • Bidding Model: CPM, CPV
    • Measurement Metrics- (View Through Rate, CTR, Watch Percentage, etc.)
    • Optimization and Reporting
  • Wrap Up
  • Email Marketing Intro
  • Sign up for MailChimp & Choosing a Plan
  • Create a Campaign
    • Create an Email
    • Email Content
  • Analytics in MailChimp
  • Welcome to LinkedIn
  • Sign Up for New Profile
  • Setting Up Your LinkedIn Profile
  • Accomplishments to Your Profile
  • Adding Profile Photo and Professional Background Photo
  • Adding Media – Video and Blog
  • Changing Your LinkedIn URL
  • Adding Your Website and YouTube Channel (If You Have)
  • Shareable Content – Article and Post
  • Case Study – LinkedIn Company Page Example
  • Creating Company Profile Page
  • Managing Your LinkedIn Company Profile
  • Publishing New Content on Your Company Page
  • Marketing Dashboard
  • ABC of Podcast
  • Pinterest Account Creation & Profile Setup
  • Pin & Board Creation
  • Finding Niche Boards & Pinning Strategy
  • Pinterest Ads
  • What is Reddit?
  • Reddit Account Creation
  • Joining Targeted Communities
  • Reddit Marketing Strategy

Who Will Benefit

This course is ideal for:
  • Aspiring digital marketers
  • Small business owners
  • Marketing professionals
  • Entrepreneurs and startups
  • Content creators and social media managers
  • Career-driven professionals looking to enhance digital skills

Skill Level

  • Beginner

Eligibility

Prerequisite

  • ICT Literacy
  • Laptop/Desktop with internet connection
  • Basic knowledge of English (reading, writing, speaking)

Develop Your Knowledge and Skills for a Successful Career

Earn a certificate and get ready for your dream job!

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Enroll in CodersTrust Digital Skills courses and get globally accepted certifications.

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Frequently Asked Questions

This course is ideal for anyone looking to enhance their digital marketing skills, including beginners, entrepreneurs, small business owners, marketing professionals, and anyone interested in boosting their online presence.
No, prior experience is not required. This course starts from the basics and progresses to advanced strategies, making it suitable for beginners as well as those with some marketing background.
Upon completion, you’ll be able to effectively manage digital marketing campaigns, optimize social media, SEO, and Google Ads, create engaging content, analyze performance metrics, and drive business growth through digital channels.
Yes, this course is highly practical, with real-world case studies and projects to help you implement what you learn and gain hands-on experience in digital marketing.
Yes, you will receive a certificate that demonstrates your expertise in digital marketing after successfully completing the course.
You will learn how to use industry-standard tools like Google Analytics, Facebook Ads Manager, MailChimp, Google Ads, and more to plan, execute, and analyze digital marketing campaigns.
Yes, this course provides you with the practical skills and knowledge needed to start a career in digital marketing, whether in-house or as a freelancer.
We offer flexible learning options with on-campus and online classes. You can choose between weekday sessions (2 sessions per week, 3 hours each) or weekend sessions (1 session per week, 4 hours each).
We offer career support including interview preparation, portfolio-building guidance, and tips for job searching or freelancing.
You can easily enroll by visiting our website and selecting the course schedule that works for you. Payment options are available online, and our team is here to assist if you need help with the enrollment process.
Payment can be made securely through SSLCommerz or via mobile wallet options such as bKash and Rocket. Detailed instructions will be provided during the enrollment process.
Our support team is available 24/7 to assist you with any technical issues. You can reach out through our designated channels, and we will help resolve the issue promptly.
Feel free to reach out by emailing hello@coderstrustbd.com. Our team will respond within 24 hours to address your questions and provide assistance.

Innovating to Transform High-Potential Youth into Skilled Digital Workforce Worldwide

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