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Home > Courses > Digital Business > Advanced Facebook Marketing
Advanced Facebook Marketing
Achieve Marketing Excellence with Facebook Advertising to Drive Engagement, Lead
The course covers everything from setting up Facebook Pages and optimizing ad targeting to advanced topics like Facebook Pixel, remarketing strategies, conversion optimization, and A/B testing. You’ll also explore Shopify integration, Facebook Monetization, and the use of Facebook’s Business Suite and Creator Studio.
By the end, you’ll be equipped to run sophisticated campaigns, maximize ROI, and leverage Facebook tools to drive business growth. This course is perfect for marketers looking to elevate their skills and make the most out of Facebook marketing.
Enroll Now
Acquire a skill and become job-ready with professional certifications
- 24/36 Hours
- 12 Classes
- Instructor-Led
- Online/On-Campus
Share this course
- Master Facebook Ads for Business Growth
- Boost Sales with Advanced Targeting and Remarketing
- Hands-On Learning with Real-world Projects
- Professional Skill Development & Job Readiness
- Learn from Experienced Instructors and Industry Experts
- Boost Your Income with Global Career & Freelance Opportunities
- Career Support, Freelancing & Expert Guidance
Key Features
- Earn a Professional Certificate from CodersTrust to validate your skills and enhance your career prospects
- Master advanced Facebook marketing to create, optimize, and scale high-performance ad campaigns
- Specialized classes on freelancing platforms like Fiverr, Upwork, and Freelancer to help you onboard into freelance marketplace
- Self-branding and Client Communication sessions to enhance your communication skills and effectively promote yourself in the job market as a Web Developer
- Interactive live classes, available both on-campus and online, are offered in weekday or weekend cohorts to suit your schedule
Tools Covered
What you'll learn
- Understand Facebook marketing ecosystem, ad policies, and algorithms
- Set up and optimize Facebook Business Manager and Ads Manager
- Create targeted ad campaigns with audience segmentation
- Implement remarketing strategies using Facebook Pixel
- Analyze and optimize ad performance with advanced metrics
- Build dynamic marketing funnels using Facebook Commerce Manager and Shopify
- Integrate advanced techniques like Dynamic Ads and customer retargeting
- Leverage analytics tools and ChatBots for data-driven decisions
Learning Path
- Understanding Facebook Marketing
- Understanding Facebook Algorithm and Ads Policy
- Facebook Page
- Chatbot / Subscribers Retarget
- Facebook Business Manager, Domain Verification & Ads Objective
- Strategic Planning & Sales Funnel
- Account Quality & Verification of Business Manager
- Facebook Payment Method & Billing
- Campaign, Ad Set & Ad (Audience Targeting from Ad Set)
- Reach & Brand Awareness Ad
- Engagement, Message, Video Views, App Install Ads
- Traffic & Lead Generation Ads
- Campaign Budget Optimization, Multiple Ad Set & Ads (A/B Test)
- Remarketing – Custom Audience, Lookalike Audience & Saved Audience, Facebook Audience Insights
- Facebook Commerce Manager, Facebook Shop, Facebook Catalog & Marketplace
- Facebook Pixel Setup Manually
- Conversion, Catalog Sale & Store Traffic Ads
- Facebook Pixel with Google Tag Manager
- Facebook Conversion API, Report Creation ROI & ROAS
- Facebook Monetization Details
- Facebook Organic Promotion
- Facebook Special Ad Category (Political, Employment, Finance, etc.)
- Shopify & Facebook Pixel
- Facebook Creator Studio & Business Suite
Who Will Benefit
- Digital marketers looking to enhance their Facebook ad skills
- E-commerce entrepreneurs aiming to boost sales through Facebook
- Business owners wanting to drive targeted traffic and leads
- Social media managers seeking advanced strategies for engagement
- Marketing professionals looking to master Facebook’s powerful tools
- Anyone passionate about mastering Facebook marketing for growth
Skill Level
- Intermediate
Eligibility
Prerequisite
- ICT Literacy
- Laptop/Desktop with internet connection
- Basic knowledge of English (reading, writing, speaking)
Develop Your Professional Skills for a Successful Career
Earn a professional certificate and get ready for your dream job!
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Enroll in CodersTrust Digital Skills courses and get globally accepted certifications.
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