Public Relations (PR):

• Create and carry out a plan for marketing communications that includes a strategy, objectives, financial plan, and strategies.
• Develop connections with different stakeholders; B2B and B2G.
• Obtain prominent positions in broadcast, print, and online media.
• Assemble media kits, press releases, and other communication resources.

Communications:

• Create and put into action a thorough communication plan that is in line with the objectives of the company.
• Provide engaging material for a range of platforms, including social media, blogs, press releases, and articles.
• Make sure the messaging is the same across all of the platforms.
• Work together with internal teams to efficiently distribute information.

Content Development:

• Oversee the creation of excellent instructional materials such as infographics, webinars, videos, case studies, and whitepapers that highlight our knowledge and solutions.
• Collaborate closely with specialists in the field to pinpoint content opportunities and guarantee precision and pertinence.
• Make content more engaging for readers and search engines (SEO) by utilizing analytics and statistics to inform ongoing enhancements.

Demand Generation:

• Assist with attempts to generate demand by spearheading nurturing campaigns, email marketing, and strategic content distribution.
• Work together to create effective messaging and assets for lead generation and conversion with the sales and marketing teams.
• Monitor and evaluate campaign performance indicators to maximize ROI and efficacy.
• Monitor and analyze campaign performance metrics.

Event Management:

• Organize, plan, and carry out in-person and virtual events, such as conferences, workshops, networking events, and webinars.
• Oversee all facets of the event’s planning, such as choosing the location, dealing with vendors, scheduling speakers, and interacting with attendees.
• Make sure everything runs smoothly, from pre-event marketing to on-site assistance to post-event follow-up.
• Represent the organization at industry events and conferences.

Master of Ceremony (MC):

• Serve as a confident and engaging master of ceremonies for company events, ensuring a professional and memorable experience for attendees.
• Organize the event’s flow, introduce speakers, and involve the audience.
• Preserve a polished and lively environment.
• Serve as a brand ambassador by emulating the company’s attitude and ideals both on stage and when interacting with attendees.